New Generation Workflow
01.A studio operating system

The studio operating system.

Sales pipeline, projects, time tracking, resource planning, monthly billing, finance, knowledge, documents, password vault and a built-in AI assistant — one platform, on a single dataset, designed to replace the patchwork of Notion, Asana, Toggl and the studio spreadsheet. Built for digital studios, creative agencies and engineering teams of twenty-five to fifty.

02.The platform, on one screen

Pipeline, projects, time, billing and knowledge — on a single dataset.

app.newgenerationworkflow.com / atelier-soderberg / home
Atelier Söderberg · Home
L

Good morning, Sasha

Mon · 27 Apr 2026 · 06:04

Today

Six meetings between 07:15 and 13:00. Brand daily at 09:00, then a kickoff with Halden Botanical at 10:30 and the Marigold Ferries identity review at 11:30. CRM demo with two prospects from Lago & Niels at 13:00. Out of office from 22:00.

What changed overnight

Three new inbound leads from the studio site, two flagged warm by intake. Halden's March billing is reconciled. Asanté Roastery uploaded final feedback on round 03 — minor copy edits, no structural changes. Two Slack threads need a reply before standup.

Looking ahead

Tomorrow opens with the Halden contract signature at 09:30, then a strategy workshop with Northwind Type. Wednesday is Marigold week-three review. Friday closes with quarterly resource planning and the Lago & Niels handover.

Suggestions

Only a 45-minute window between 09:15 and the CRM demo — block it now or move the demo to 14:00. The Halden contract is sitting in your queue for the second day; it's the last blocker before kickoff. Asanté wants the round 04 deck before Thursday.

Automated migration from
Float
Jira
Google
Notion
Claude
03.The numbers

Run the math on your own studio.

Add the tools the studio currently pays for; set the headcount. The monthly bill writes itself, and the comparison with a single platform appears below.

people
Current tool stack USD, business tier, per seat / month
Current monthly bill
$1,650
4 applications · 30 people
On New Generation Workflow
$750
$25 per seat · all modules included
Net monthly saving*
$900
$10,800 per year

* Estimated saving based on the listed seat prices. Actual figures depend on the studio's plan tier and contract terms.

04.Studio Intelligence

Address the studio,
not the software.

Powered by Claude

An assistant that has
read the brief.

The assistant reads the studio's pipeline, projects, tasks, proposals, contracts, allocations, time entries, financial summary, leaves, documents and knowledge — and writes back in a single conversation, in the studio's voice.

  • Drafts proposals from a brief, in the studio's voice.
  • Explains margin shifts in a sentence, rather than a spreadsheet.
  • Creates leads, opens projects, allocates resources, files leave — the studio confirms each write before it runs.
  • Stays inside the workspace; nothing leaves.
05.The platform

Everything a studio runs on, in one place.

Sales, projects, time, billing, finance, clients, knowledge, documents, vault and a built-in AI assistant. Ten primitives, each wired to the next, all on a single dataset.

01

Dashboard

An AI-written morning briefing in the inbox before standup. Today's allocations, this week's risks, this month's billing position. Refreshes on demand.

02

Sales

A pipeline kanban tracking every lead, contact and conversation. Proposals draft themselves from the brief, in the studio's voice. Lead to signed contract in a single thread.

03

Projects

Briefs, phases, kanban boards and a daily progress journal — every project, in one place. Budgets stay in sync with the time being logged. The proposal becomes the project the moment the client signs.

04

Time & resourcing

A weekly time grid with a timer that takes seconds. An allocation calendar mapping capacity against the work in front of the studio. AI-suggested entries built from the calendar and Slack.

05

Billing

Monthly reconciliation built from real hours, rates and discount tiers. Per-client overrides and progressive volume discounts handled automatically. Net by project, by client — ready for the accountant.

06

Finance

Software subscriptions, HR costs and equipment ledger in one place. Multi-currency support, installment payment tracking, recurring schedules. Monthly reports with AI-written insights on margin, cost and forecast.

07

Clients

Companies, contacts and contracts at a glance per account. Each client gets a portal login to see their projects and approvals. Proposal view tracking on every deal sent out.

08

Knowledge & docs

A hierarchical wiki organising playbooks, retros and templates. A document editor with comments, internal sharing and public links. Knowledge that compounds across every project.

09

Vault

An encrypted password manager with passkey authentication. Master-key recovery and per-team access controls. Audit trails sufficient for the most thorough procurement review.

10

Studio Intelligence

An AI assistant with thirty-plus tools across the platform. Drafts proposals, opens projects, allocates resources, writes reports. Every write needs the studio's confirmation; nothing leaves the workspace.

06.Client portal

Clients log in. The email thread ends.

Every client gets a quiet log-in to the project: the phases, the deliverables, the proposal, the hours logged. They see what the studio chooses to share, nothing more. The "where are we at?" email is retired.

  • One link, not seventeen emails. The project lives at a single URL — login, password, done.
  • The studio chooses what is shared. Per-client, per-project access. Internal threads, margins and forecasts stay on the studio side.
  • Read-only by design. The client views the work in progress. No edits, no comments, no surprises.
  • Phases, deliverables, hours, proposals. Everything the client needs to know, in plain view.
07.The invitation

Ready when the studio is.

A thirty-minute demonstration, conducted on the studio's real numbers — leads, hours, billing — inside the platform. No slides; no sales script.